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technique we use quite often. You contact someone who has a web site that’s exciting, and that might be of interest to your customers. It might have a product or service.
They generally have e-mail. You can get their e-mail address and e-mail them some questions, get their answers, e-mail them a couple of follow-up questions, and, like magic, you’ve got your article written for you. All you have to do now is cut and paste with your word processor, put it in an e-mail, and send it to your list of e-mail subscribers.
Putting it together is almost a no-brainer. It is very easy, thanks to the Internet itself. We recommend you use all of these techniques if you can, because it will make your newsletter much better!
You want to publish this newsletter monthly, at least. Weekly is better. The more often you hit your customers, the better it is. You also want to remember that you are putting yourself on a deadline here, so maybe monthly is best for you.
You want to set a price. This is the important aspect of this little article. You want to set a dollar value on that newsletter. We’ve learned this through years of publishing. We’ve published newspapers that said, “FREE” across the top. We’ve published newsletters that said, “$2.95" across the top and, invariably, the one that says, “$2.95" gets read. The one that says, “FREE” gets thrown away.
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