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Five Super Ways You 
Can Make Your Ads Incredibly Profitable!

There are five ways you can make your ad extremely profitable. Many companies, including us, use these to give ads the utmost profit potential we possibly can. These steps work for us, and they could work for you, too! 

Follow these five steps, and you will design your ad to be a SUPER SALES MACHINE that will crank out dollars like crazy!

1. You must get the reader’s attention.

Remember, you’re trying to flag down the prospects who are most likely to become your best customers and get their attention and interest. People read ad copy very passively, and you have to grab their attention from the moment they first see your ad and keep their interest throughout your ad copy. If you don’t chances are that your copy will end up in their trashcan - and you won’t get their money.

2. You must show the reader the offer’s benefits and advantage.

The only reason people buy is because they want the end result that the product or service will give to them. The only thing they care about is what’s in it for them. A lot of real thought has to go into this initially. You have to 

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think what the biggest benefit your product or service provides that would attract the most number of customers and prospects. 
In a small ad it’s even more important to give the prospects and customers the strongest, most powerful benefit that you have to offer right at the beginning. 

3.You must prove your claims.

Whether your ad copy contains testimonials from happy, satisfied customers or some other form of data backing up what you say, you have to go to great lengths to prove that what you claim in your copy is true. Prospects and customers are skeptical people. They’ve been ripped off before. Tell them, show them, and do your best to convince them that YOU’RE not trying to rip them off as well!

4.You must persuade the reader to grasp the advantages of the value, quality, and benefits being offered.

You have to convince your prospects and customers that you really do have something great for them . . . something that no one else can provide them . . . something special - something that will help them overcome their problems and help them make their dreams and goals come to fruition.

5.You must tell the reader to act.

You have to make it as easy as you 

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possibly can for them to react to your offer. The less work it is, the better. You have to tell them to act, and show them how easy it is for them to do business with you. 

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A Nine Million Dollar Message For Blowing 
Away Your E-Zine Competition!

I am going to jump in here and give some more information about e-zines. I am going to give a nine million dollar message for blowing away your e-zine competition

One of the challenges with e-zines and electronic newsletters is, because it is so effective, a lot of companies are jumping on the band wagon and starting up their own. I don’t know if anybody out there has had this problem, but I go out and sign up for five, ten, or fifteen. All of a sudden they are coming every week and I have to decide, in my busy schedule, which ones I read and which ones I don’t read. Pretty soon the ones that I don’t read I un-subscribe. 

And that’s a real challenge. E-zines are very popular right now, but that’s because they’re so effective. If you want to blow away your e-zine competition and be one of the top e-zines that people read constantly, you’ve got to use some tricks to make sure that your e-zine does get read and goes to the top of the list. 

I’ve got a nine million dollar message for helping you do that. 

Number one - you can have an ongoing prize drawing. Every single week, every single month, or however often your e-zine comes out, you can offer a prize to your subscribers. It can be a discount off of your products. It can be a free product at your site. It can actually be cash if you want it to be. But the only thing they have to do is sign up for your e-zine. It is an absolutely free sign-up. Just offer that prize every week or every month, and you will find people coming in to find out (1) what your prize is for that week, so they want to read your e-zine to find out what your prize is, and (2) find out if they won. Certainly you want to contact the person directly and not just notify them in the e-zine. But people are curious. “Who won that product? Who is the winner?” You can even have runner-up prizes. You can have a grand prize and then two other prizes for other people. 

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